Social media has become a mainstay in today’s society as an easy and rapidly accessible means to exchange information.
There were 2.46 billion active social media users worldwide as of 2017.
Within medicine, use of social media has been growing significantly given its potential reach to a broad and diverse global audience.
Social media has become an avenue to increase one’s online presence, meet and engage with colleagues, increase an institution’s or journal’s exposure, stay informed with current events, and disseminate research advances, policy, and fundraising initiatives.
When assessing social media use within other medical subspecialties, particularly specialties that rely heavily on imaging, such as dermatology, radiology, pathology, and plastic surgery, there are many studies that evaluate patient preferences, communication, and how to build one’s clinical practice.